Prompt Engineering ICPs

1. Define the Product Value Proposition & Use Cases

  • What problems does your software solve?

  • What workflows or business functions does it improve or automate?

  • What outcomes or ROI does it deliver?

2. Segment by Firmographics

  • Industry verticals: Which industries have the most urgent need? (e.g., finance, healthcare, manufacturing)

  • Company size: Number of employees, revenue, or budget size that fits best (small business, mid-market, enterprise)

  • Geography: Regions or countries where your solution fits compliance, language, or market maturity needs

3. Identify Key Roles & Job Titles

  • Who are the decision makers? (CIO, CTO, VP of Sales, Marketing Director)

  • Who are the end users or champions? (Operations Manager, IT Admin, Customer Success Manager)

  • Who influences the buying decision? (Procurement, Finance, Security teams)

4. Understand Their Pain Points and Needs

  • What are their current challenges or inefficiencies?

  • What metrics or KPIs are they trying to improve? (Reduce churn, increase productivity, cut costs)

  • What solutions or alternatives are they using now?

  • What keeps them awake at night in relation to the problem?

5. Map Buying Triggers and Motivations

  • What events or changes trigger a buying decision? (New regulations, company growth, IT refresh)

  • What benefits motivate them? (Cost savings, risk mitigation, scalability)

  • What internal initiatives align with your solution? (Digital transformation, cloud migration)

6. Analyze Technographic Profile

  • What current technology stack do they have?

  • How compatible is your software with their existing tools or platforms?

  • What level of technical sophistication or readiness do they have?

7. Assess Organizational Culture & Values

  • Are they early adopters of technology or risk-averse?

  • Do they prioritize innovation, compliance, customer experience?

  • What is their buying process style? (Centralized, decentralized, committee-based)

8. Validate with Data & Customer Insights

  • Analyze existing customers: which fit best and generate most value?

  • Use market research, surveys, interviews to confirm hypotheses

  • Gather feedback from sales and customer success teams

9. Create Detailed ICP Profiles

  • Combine all data into rich personas:

    • Company overview (industry, size, location)

    • Key stakeholders and roles

    • Pain points & business needs

    • Buying triggers and motivations

    • Technology stack & integration requirements

    • Cultural & behavioral traits

10. Prioritize & Target

  • Rank ICPs by market size, ease of acquisition, and potential lifetime value

  • Tailor marketing and sales messaging accordingly

  • Continuously refine based on feedback and changing market conditions

Personalized Prompts

1. Define the Product Value Proposition & Use Cases

Prompt:
“What are the primary problems {{product_name}} solves for businesses in the {{industry}} sector? Which business functions or workflows does it improve or automate, and what key outcomes or ROI does it deliver?”

2. Segment by Firmographics

Prompt:
“Which company sizes (e.g., {{min_employee_count}} to {{max_employee_count}} employees) and revenue brackets (e.g., ${{min_revenue}} to ${{max_revenue}}) benefit most from {{product_name}}? Are there specific geographic regions or countries (e.g., {{target_countries}}) where the product fits best due to market maturity or compliance?”

3. Identify Key Roles & Job Titles

Prompt:
“Who are the primary decision makers and influencers for purchasing {{product_name}} in companies within the {{industry}} sector? Please list typical job titles such as {{role_1}}, {{role_2}}, and {{role_3}} that would champion or use this product.”

4. Understand Their Pain Points and Needs

Prompt:
“What are the main challenges or pain points faced by companies in the {{industry}} sector that {{product_name}} can address? What KPIs or metrics (e.g., {{metric_1}}, {{metric_2}}) are these customers aiming to improve?”

5. Map Buying Triggers and Motivations

Prompt:
“What specific events or business changes (such as {{trigger_1}}, {{trigger_2}}) typically prompt companies to seek solutions like {{product_name}}? What key benefits (e.g., {{benefit_1}}, {{benefit_2}}) motivate their purchase decisions?”

6. Analyze Technographic Profile

Prompt:
“What existing technology stacks or software tools (e.g., {{tech_stack_1}}, {{tech_stack_2}}) do ideal customers currently use? How important is integration compatibility with {{product_name}} for these companies?”

7. Assess Organizational Culture & Values

Prompt:
“Describe the typical organizational culture and values of companies best suited for {{product_name}}. Are they generally early adopters of technology or risk-averse? What are their priorities (e.g., {{priority_1}}, {{priority_2}}) when selecting new software?”

8. Validate with Data & Customer Insights

Prompt:
“Based on existing customer data, which companies or segments have derived the most value from {{product_name}}? What insights from surveys or interviews support these findings?”

9. Create Detailed ICP Profiles

Prompt:
“Please provide a detailed ICP profile for {{product_name}}, including company overview (industry, size, location), key stakeholders and their roles, primary pain points, buying triggers, technology stack, and cultural traits.”

10. Prioritize & Target

Prompt:
“How would you rank identified ICPs for {{product_name}} based on market size, acquisition cost, and potential lifetime value? Which ICPs should be prioritized for targeted marketing and sales campaigns?”

Prompt EngineeringFrancesca Tabor