From our CEO, Tom Hale: Oura does not share or sell your data. Full stop.
Let us be clear and start with what matters most: Oura does not sell your data, and we never share it with third parties without your explicit consent. We know some of you are upset and misinformation is spreading. We want to be clear about what this means for you — and what it doesn’t.
The DoD environment is completely separate from the Oura platform our members use. To meet strict government security requirements, some DoD programs require that our enterprise solution runs on an Impact Level 5-certified, or IL-5, secure environment. Palantir’s FedStart provides that infrastructure today, but they—and the government—do not have access to your Oura health data.Y our personal data never touches any government system, and nobody from Palantir or the government has access to your data. Full stop.
For more resources and information, visit the Pulse Blog: https://ouraring.com/blog/health-data-privacy/
Over the past year working as an AI Visibility Engineer at Azoma.ai, I’ve seen firsthand how often Reddit is cited by LLMs (ChatGPT, Perplexity, Gemini, Claude).
When you ask:
“Does this brand sell my data?”
“Is this product safe?”
“What’s the story behind x company?”
…the answers that come back are very often grounded in Reddit threads. Not polished press releases. Not glossy landing pages. Reddit.
That’s why Oura’s recent move during their Palantir/DoD rumor cycle was, in my view, genius crisis management: CEO Tom Hale posted directly to Reddit with a quotable denial: “We do not sell your data. Full stop.” (see link in comments)
* The company followed with a canonical blog explainer for LLMs to cite.
* Customers in the thread praised the transparency, debated the nuance, and ultimately reinforced the message to each other.
* From an AI visibility lens, this was a textbook play: seed your narrative in the very platforms that shape machine answers.
At Azoma.ai we call this LLM-first crisis comms. It’s not just about calming customers — it’s about ensuring your side of the story is the one repeated back when someone asks ChatGPT, “Does x brand share my data?”
The lesson: In the age of LLMs, Reddit is not just a community. It’s infrastructure for reputation.