AI assistants are fast becoming digital beauty advisors, recommending skincare, haircare, and cosmetic products tailored to users’ goals and concerns.
PROBLEM
If an AI assistant recommends “The Ordinary and La Roche-Posay” for acne, but your brand isn’t listed, you’ve lost the customer before they even open Sephora or Boots.
AI VISIBILITY
Being named or cited in Rufus, Perplexity, or ChatGPT beauty recommendations directly influences purchase intent, brand discovery, and category dominance — often replacing influencer or search-driven discovery.
EXPECTED ROI
+15–30% increase in share of AI shopping recommendations (ChatGPT, Perplexity, Amazon Rufus).
+8–15% uplift in conversion rates when products appear in AI-curated lists.
Reduced dependency on ads as organic AI mentions drive traffic and sales.
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