Content Creation and Hooks

1. Types of Content

• Trend-based

  • Hop on trending sounds, effects, or formats (but adapt them to your product).

  • Example: “POV: You just discovered the one product that…”

• Educational (Value-packed)

  • Quick tips, myths vs. facts, before/after demonstrations.

  • Example: “3 things you didn’t know about [product/industry].”

• Storytelling (Authenticity wins)

  • Founder story, customer journey, day-in-the-life, emotional transformations.

  • Example: “I created this because I was tired of…”

2. Hook Formula (First 1–3 Seconds)

Use one of these in bold text overlay + voiceover:

• Shocking Stat/Fact → “95% of people get this wrong…”

• Relatable Pain Point → “If you struggle with [problem], watch this.”

• Transformation/Promise → “This turned my mornings from chaos to calm.”

• Contrarian Take → “Stop wasting money on [thing everyone buys].”

• Fast Transition → Hard cut between messy scene → solved scene.

3. Transition Techniques

• Snap fingers → scene changes.

• Cover camera with hand → reveal product.

• Outfit/room change → “before & after” effect.

• Text-to-scene → show a bold statement then immediately cut to proof/demo.

4. Execution Plan

1. Shoot 5–10 short-form videos:

   • 2x trend-based

   • 3x educational/value-packed

   • 2x storytelling

   • 3x transformation/before-after

2. Edit with platform-native tools (TikTok/Instagram Reels) for max reach.

3. Test 3–4 hook styles on the same video → see which one drives the best CTR/engagement.

4. Double down on your top 1–2 performing formats (don’t reinvent every time).

5. Examples of Scripts

• Trend-based:
  “This sound is blowing up right now, but here’s how I used it to [product use case].”

• Educational:
  “3 mistakes everyone makes with [product] and how to fix them.”

• Storytelling:
  “I never thought I’d be the person to [problem/struggle]… until I created this.”

• Transformation:
  “POV: You go from [pain] → [solution] in 10 seconds.”