Website Creation and Photography
1. Website Creation
Task: Build a simple, high-converting e-commerce website.
Platform: Shopify (fast, reliable, scalable).
✅ Steps:
Choose a Theme
Recommended: Dawn (clean + free) or Impulse (premium, optimized for conversions).
Make sure it supports mobile optimization, quick buy, and large imagery.
Set Up Storefront
Homepage: Hero banner, bestsellers, lifestyle photography, social proof.
Navigation: Keep it simple (Shop, About, Contact).
Footer: Include policies, FAQs, and email signup.
Product Pages
Large high-res photos (lifestyle + detail shots).
Compelling product descriptions (benefit-focused, in your brand voice).
Highlight features, benefits, and “how it fits into their lifestyle.”
Add trust signals (reviews, guarantees, secure checkout).
Conversion Optimizations
One-click checkout (Shopify Payments, Apple Pay, Google Pay).
Pop-up or banner for discounts/newsletter.
Urgency & scarcity (low stock alerts, limited editions).
2. Product Photography
Task: Invest in high-quality images that showcase lifestyle and brand aesthetic.
✅ Types of Shots to Capture:
Hero Lifestyle Shots – Model or styled setting showing the product in use.
Detail Shots – Close-ups showing textures, materials, quality.
Contextual Shots – Product in the environment your customer aspires to (e.g., home, gym, travel).
Social Proof Shots – UGC-style, “real people using it.”
Flat Lays or Pack Shots – Clean background for Amazon/ads.
✅ Tips for Photography:
Consistent lighting & editing style = professional look.
Shoot with negative space for text overlays on ads.
Storytelling: each photo should make the customer imagine themselves owning the product.
3. Product Descriptions
Task: Write compelling copy in your brand voice.
✅ Framework:
Hook: Start with the lifestyle benefit.
Problem/Solution: What issue does it solve?
Details: Features (materials, size, care).
CTA: Confident and action-oriented (e.g., “Upgrade your daily routine today.”).
Example:
Grounded Grip Socks aren’t just for Pilates—they’re for the woman who wants strength and elegance in every step. Made with breathable cotton and non-slip grip, they keep you secure during workouts while staying chic enough for your post-class coffee run. Slip into comfort. Step into confidence.