From SEO to AI Visibility
The era of “10 blue links” is over. Generative AI engines — ChatGPT, Perplexity, Claude, Amazon Rufus, Cosmo — are rewriting how people discover information. Traditional SEO isn’t enough. It’s time to evolve.
Introducing the book and course that retrain SEO specialists as AI Visibility Engineers.
Why SEO Is Collapsing
For two decades, SEO was the engine of digital visibility. Rankings, backlinks, and keyword density ruled the game.
But today:
Generative engines give direct answers without clicks.
Google’s SERPs are shrinking under AI overviews.
Brand mentions don’t guarantee citations in LLMs.
The winners will be those who master Answer Engine Optimization (AEO) — optimizing not for search engines, but for AI-driven answers.
The Book
From SEO to AI Visibility: The New Frontier of Answer Engine Optimization
This book shows you exactly how to pivot from traditional SEO into the new discipline of AI Visibility.
Inside, you’ll learn:
Why entities and knowledge graphs now matter more than keywords.
How AI engines process and retrieve content.
The “citation economy” and how to get surfaced in AI answers.
Step-by-step playbooks for entity-first content and AEO campaigns.
How to sell AI visibility services to clients and future-proof your career.
The Course
Certified AI Visibility Engineer Program
A 6–8 week modular training that turns SEO pros into AI Visibility Engineers, with hands-on projects, deliverables, and certification.
What you’ll do:
Module 1: Audit your brand’s AI visibility and create a baseline scorecard.
Module 2: Map entities into Schema.org & Wikidata and build structured data assets.
Module 3: Rewrite existing content into AI-ready knowledge assets.
Module 4: Run citation audits across ChatGPT, Perplexity, and Rufus.
Module 5: Design and present an AI Visibility campaign for a real-world brand.
Module 6: Package your new skills into a career as a Certified AI Visibility Engineer.
Deliverables include:
Structured entity maps
Before/after AI visibility tests
Client-ready audit reports
Strategy decks and campaign designs
Tools & Certification
Every participant receives:
AI Visibility Audit template
Citation tracking spreadsheet
Prompt library for citation testing
Schema.org markup templates
Certification: Certified AI Visibility Engineer™
Who This Is For
SEO Specialists tired of chasing shrinking Google rankings.
Digital Marketers who want to stay relevant as AI transforms search.
Content Strategists looking to shift from traffic to trust and citations.
The Result
You’ll leave with:
A portfolio of AI-ready assets to prove your expertise.
A clear framework to help clients or employers win visibility in the age of AI.
Certification as a Certified AI Visibility Engineer™ — a role that didn’t exist five years ago, but is now essential.