Profound Launches 'Conversation Explorer' to Revolutionize LLM Strategy

Profound has unveiled its latest product, Conversation Explorer, offering businesses unprecedented access to the world of generative AI usage. Described as the first of its kind, the tool provides a comprehensive dataset of Real User Prompts—actual queries and dialogue from millions of users interacting with large language models (LLMs) like ChatGPT.

Tapping into True User Intent

In the era of AI-driven search and content creation, traditional keyword research falls short. Conversation Explorer addresses this gap by extrapolating frequency, intent, and sentiment across tens of millions of real user conversations. The platform focuses on the key metric of Conversation Volume, allowing users to see exactly how often specific topics and keywords are being discussed with AI platforms.

The system uses sophisticated modeling and data normalization, filtering out bots and scrapers to ensure the data is representative of the actual US population. Users can search for topics using both Exact Match and Phrase Match to capture full user intent, a vital distinction given the conversational and often long-form nature of LLM queries compared to standard web searches.

Driving Answer Engine Optimization

The primary strategic value of Conversation Explorer lies in improving Answer Engine Optimization (AEO) efforts. By quantifying the demand for a certain topic, CMOs and digital strategists can confidently prioritize their focus areas.

"This gives you insight into how you prioritize tackling your Answer Engine Optimization strategy," notes the Profound team.

By pairing Conversation Explorer’s input signal (what people are asking) with Profound’s existing answer engine visibility tool (how often you show up), customers gain a clear ROI roadmap. This allows them to focus resources on topics with high Conversation Volume where their visibility is currently low, maximizing their impact.

Expanding Beyond ChatGPT

While the initial beta version focuses on ChatGPT, which Profound notes is the most popularly used LLM, the roadmap is ambitious. The platform will soon expand to support other major models, including Gemini, Copilot, and Perplexity. Furthermore, the company plans to increase its coverage from the current 40 million keywords and extend its geographic reach globally, beginning with the UK. Future iterations will also delve into more granular insights, such as classifying user intent and tracking sequential follow-up questions within a single conversation thread.