SEO Tip: Visualize Your Site’s Topical Authority Using Embeddings + Screaming Frog

If you’ve been following SEO trends over the past year, you’ve likely noticed Screaming Frog rolling out powerful AI integrations. These new features let you connect your site content to models like ChatGPT or Gemini, enabling large-scale AI analysis of your content. One of the most exciting applications? Using embeddings to map your site’s topical authority.

What Are Embeddings?

Embeddings are numerical representations of your content—essentially, they translate text into vectors that capture semantic meaning. This is similar to how Google or AI models understand content relationships. By comparing embeddings, you can see how closely related different pages on your site are, helping you visualize content clusters and identify areas where your site demonstrates authority—or where it might be falling short.

How to Create Content Cluster Diagrams in Screaming Frog

Here’s a step-by-step guide to using embeddings in Screaming Frog to map your site’s topical authority:

  1. Open Screaming Frog.

  2. Connect to your AI model: Go to Configuration > API Access and enter your API key for the AI model of your choice.

  3. Set up prompt configuration: Click Add from Library > Extract embedding from page content.

  4. Enable embeddings: Navigate to Configuration > Content > Embeddings and check both Enable Embedding Functionality and Enable Semantic Similarity.

  5. Crawl your site: Use Spider Mode to perform a full crawl.

  6. Analyze the crawl: Once complete, go to Crawl Analysis > Start to generate embedding data.

  7. Visualize your content clusters: Go to Visualizations > Content Cluster Diagram.

What You’ll Learn from Content Cluster Diagrams

Once your Content Cluster Diagram is generated, you’ll see each page on your site plotted according to its embedding. This visual representation allows you to:

  • Identify clusters of similar content: Quickly see which pages cover related topics.

  • Understand your topical authority: Determine where your site demonstrates strength.

  • Spot pages that dilute authority: Find content that may be hurting your topical authority or confusing search engines.

Why This Matters

For SEOs and content strategists, the Content Cluster Diagram is one of the most effective ways to understand your site’s topical coverage. It moves beyond traditional keyword analysis, letting you see semantic relationships at a glance. By using embeddings, you can make informed decisions about where to consolidate, expand, or refine content to boost your authority and improve SEO performance.

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Topical Authority, AI Content, SEOFrancesca Tabor