RETAILERS & BRANDS

My Experience working with Retailers & Brands

Clients: FMCG Brands (confidential)

Specialized in Generative Engine Optimization (GEO), ensuring enterprise brands and retailers were discoverable across AI-powered search platforms (ChatGPT, Perplexity, Gemini, Amazon Rufus, Walmart Sparky).
Conducted AI visibility audits, analyzing how client brands appeared in conversational AI responses and mapping gaps in citations, authority sources, and competitive positioning.
Developed and implemented optimization strategies for structured data, citations, Wikipedia/Reddit mentions, and knowledge graph alignment to increase AI-driven brand exposure.
Collaborated with marketing, PR, and content teams to generate AI-optimized content (blogs, product listings, UGC, recipes, technical documentation) aligned with brand tone and compliance.
Built dashboards and workflows for tracking visibility, share of voice, and source influence across multiple AI platforms.
Partnered with enterprise clients to localize content strategies and ensure compliance (e.g., FDA/DSHEA in food & health categories).
Helped establish best practices for a new discipline, positioning Azoma.ai as a leader in AI-powered visibility and GEO frameworks.

Clients: Major global retailers (confidential)

Acted as the bridge between business stakeholders, technical teams, and information architects on Product Information Management (PIM) projects.
Gathered and translated business requirements into actionable specifications for taxonomy design, data models, and system workflows.
Managed end-to-end project delivery, including scope definition, planning, resource coordination, and timeline/budget control.
Oversaw PIM system implementations and integrations (with ERP, DAM, CMS, and e-commerce platforms), ensuring seamless data flow across channels.
Collaborated with clients on taxonomy, metadata, and attribute governance, improving product findability, search relevance, and digital shelf readiness.
Drove stakeholder workshops, training sessions, and change management programs to ensure adoption of new processes and systems.
Contributed to measurable business outcomes: improved product data quality, faster time-to-market for SKUs, and enhanced omnichannel customer experience.

Founded Fashion AI, an innovation platform showcasing the future of fashion designed and powered by AI and creative technologists.
Built and grew a global community of 23,000+ followers on LinkedIn, establishing one of the largest networks at the intersection of AI, design, and fashion technology.
Organized AI fashion design competitions spanning the full creative workflow:
- AI concept generation (MidJourney, Stable Diffusion)
- 3D garment rendering (Clo3D)
- Immersive visualization (Blender, Unreal Engine)
Partnered with designers, technologists, and brands to showcase emerging talent and pioneer new workflows in fashion innovation.
Positioned Fashion AI as a leading thought platform driving conversations around the future of fashion, digital design pipelines, and creative AI.

Client: Mondelēz International (Oreo, Cadbury, Ritz, Toblerone, Trident, etc.)

Acted as the primary client liaison, managing Mondelēz’s global portfolio of brands across multiple markets.
Oversaw the development and execution of integrated advertising campaigns including OOH, TV, and retail activations, ensuring creative excellence and consistency with global brand guidelines.
Led campaign localization and adaptation for diverse regional markets, balancing cultural relevance with brand equity.
Coordinated cross-functional teams (creative, media, production, retail partnerships) to deliver campaigns on time, on budget, and on brief.
Provided strategic input on campaign performance, consumer insights, and market trends to drive stronger engagement and ROI.