How to Use Ahrefs Data to Earn Top-Tier Digital PR Links

Ahrefs isn’t just an SEO tool—it’s a goldmine for digital PR link building.

At our agency, we’ve used Ahrefs data to land our client Ahrefs links in major publications. But here’s the thing: you don’t need to be Ahrefs to use their data for PR wins.

Any brand can leverage Ahrefs data to create newsworthy stories. All you have to do is position your client as “the company that analysed Ahrefs data,” and you can earn coverage in national media and high-authority sites.

Below are a few proven digital PR campaign ideas built around Ahrefs insights—ready to adapt for your sector.

Finance

Story idea: The Most Googled Stocks in Each Country in Europe
How to do it:

  1. Create a seed list of the top 250 global stocks.

  2. Use Ahrefs Keyword Explorer to find search volumes for each stock in every European country.

  3. Map out which stock is most searched in each country, and visualise it as a data map or leaderboard.

Result: Business and finance journalists love this type of story—it’s data-driven, geographically relevant, and endlessly quotable.

Automotive

Story idea: Each Country’s Favourite Car, According to Google Searches
How to do it:

  1. Build a list of around 300 popular car models, including both global and region-specific makes.

  2. Run each model through Ahrefs Keyword Explorer for every country.

  3. Rank and visualise the top searches per region.

Result: Automotive and lifestyle media often pick up this type of feature, especially when you localise the data.

Dating & Relationships

Story idea: Each Country’s Favourite Bedroom Position (According to Google)
How to do it:
Follow the same approach: identify a relevant list of keywords, gather search volume data with Ahrefs Keyword Explorer, and map the most-searched term in each country.

Result: This kind of data story always gets strong coverage in tabloids, lifestyle magazines, and online entertainment outlets.

Why It Works

Journalists love data with a story. When you use Ahrefs data to reveal trends—especially those with geographic or cultural insights—you give the media something they can visualise, quote, and link to.

And because Ahrefs is a trusted data source, citing it gives your campaign immediate credibility.

Final Thoughts

You don’t have to be a data scientist or a global brand to use Ahrefs for PR. You just need a creative hook, a reliable dataset, and a few hours in Keyword Explorer.

The result? High-authority backlinks, brand visibility, and stories that journalists actually want to write.

Happy Ahrefs-driven link building.

P.S. This article is not sponsored by Ahrefs—just a nod to one of the best link-building tools out there.

Ahrefs, Digital PRFrancesca Tabor